Real support from each member in various countries
A large amount of information available from the internet regarding a country's business information can indeed help companies in their efforts to enter the international sphere.
But it is an added advantage if you can directly discuss with certain parties who are Santa Fe Associates International partners in a country.
”The main benefit, you will get to know your business partners in a country better in terms of building trust with regular meetings (virtually)”
In supporting the company's expansion in an increasingly competitive international market, the first step is to have a relationship/network that can provide reliable business information on a particular country.